Too often, brand tracking solutions are thought of as static “studies,” existing apart from the other data sources companies use to make key business and brand strategy decisions. These brand trackers tend to be backward looking; they aren’t innovative, actionable, or connected. As a result, the brands using them aren’t able to derive any meaningful value.

The Material approach is different. We view brand trackers as ongoing systems of learning and action — systems that integrate technology, analytics, foresight, and business context to drive better customer experiences and continuous brand health. The brand trackers we create are living, dynamic, and flexible tools that examine data in real time and offer valuable insights at the speed of business.

Our data quality is unmatched, given our incredibly high standards for sampling and data management. Meanwhile, our outputs — like innovative visualizations, custom dashboards, and automated reports — are meant to ensure adoption and effective use across your entire organization. Our work with brands like Disney and Mailchimp speaks for itself. At Material, we provide the kind of strategic guidance that directly addresses core business questions.